This year at IFA, Mimi is hosting an invite-only backstage area. Visitors are invited to join Mimi for an exclusive backstage experience, which will take place away from the crowds on a luxury tour bus. Spots are limited, so sign up today to register your interest!
Our hearing is always present, we can’t turn it off. Close your eyes, and try not to hear your environment right now. You can probably ignore it to some extent, or put differently, you can decide not to listen, but you can’t turn off your hearing.
We use our hearing for listening to music, watching movies, but maybe most importantly, for our social interactions. We would argue hearing is the most social sense.
While being able to hear is a given for most of us, that isn’t the case for everyone. According to the WHO over 460 million people worldwide have disabling hearing loss. That is over 7% of the world’s population. If we consider the definition of “hearing loss”, it becomes apparent that this is only a part of the picture. Disabling hearing loss means that these people have hearing loss in both of their ears, with the better ear having at least 40dB of loss on one of the core frequencies (500, 1000, 2000, 4000Hz). This is classified as moderate hearing loss.
Hearing is a growing problem
If we take the broader definitions of hearing loss and consider this in addition, we start to see a bigger issue emerging. If we factor in mild loss we can add another 21% of the population. When we go even further and include those with slight hearing loss we can gain close to another 30 percent. In total this means 55% of the adult population has some form of hearing loss.
This becomes even more profound when we start looking at products available for people with hearing loss. There’s a wide variety of solutions for people with disabling hearing loss, while there is an even higher amount of products for people with no form of hearing loss. In-between, there’s basically nothing. People with slight or mild hearing loss are not catered for at all.
Mimi is changing this. We have developed a biologically-inspired algorithm that replicates the processes that naturally occur in the ear enabling us to hear. Together with our innovative consumer electronics partners, we integrate our technology directly into the source device, allowing users to enjoy an intelligent hearing experience, optimized for their unique hearing ability.
At this year’s IFA Berlin, Mimi is making sense of hearing.
Come and hear Mimi for yourself and learn how our technology is bringing hearing science to the consumer electronics industry.
Sign up for an exclusive backstage pass:
- Learn from our hearing scientists about why hearing loss is a growing issue
- Experience Mimi in action with our latest showcase integrations
- Meet Mimi R&D and find out how Mimi’s new sound processing works and the ground-breaking innovations currently in development
- See how Mimi is easier to integrate than ever with our new SDK and growing list of technology partners